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AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)

PROPOSAL

The project work examines the analysis of bank marketing of financial services in Nigeria.

Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st-century banking system to enhancing the growth of Nigeria economy sectors for developments in various operations of her economy.

The analysis of bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision-maker and financial services marketers faced with ongoing challenges can make better business decisions with the help of software, that analytic services from mapping analytics.

 

• Who are my best customers and how can I keep them?
• Where is the greatest market potential to fund new customers?
• What locations should choose to expand our branch network?
• Is our network of bank branches optimized for maximum performance?

The answer to each of these questions depends in large part on geography and location. That means working with mapping analytics experts in mapping and analytics since 1989 makes sense, many banks, both large and small, use our service to improve marketing and branch network decisions.

BANK CUSTOMER SEGMENTATION ANALYSIS

Gain a clear understanding of your customers, mapping analysis combines data from your customer information file with demographic and lifestyle data that describes and predict backs with commercial customer, we segment by S/C code and business demographics. By segmenting your customers into groups based on their type and behavior, you will have a foundation for successful marketing including targeted promotions, market expansion and branch network optimization.

This project works gives possible attentions and recommendations on how banking marketing could be great advantages to the development and entrance of operation in Nigeria financial systems.