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1.2 STATEMENT OF THE STUDYThe important of marketing control techniques in the efficient managementof companies cannot be over stressed.Thus in the word of Mocker [1972:2] marketing or management control is asystematic effort to set performances standard with planning objectives, to designinformation feedback system, to compare actual performances with those perdetermined standard, to determine whether there are deviation and to measure theirsignificance, and also to take any action necessary to ensure that all corporateresources are being used in the most effective and efficient way possible inachieving corporate objectives.This view was also supported by Udeagha (1999:281) when he definedmanagement control as consisting all the measures undertaken by an organizationto measure performances against standard to ensure that the planned organizationactivities objectives and goal are achieved.Notwithstanding the positive views; expressed by these two authors above,evidences abound that most of the companies do not apply marketing control intheir day to day operations.14This view was expressed when Kotler (1980:729) argued that in spite of theneed for effective marketing control; many companies have inaugurate controlprocedures. He recent further to argue that many companies fall to compare themprice with competition to analysis warehousing and distribution costs, to analysisthe cause of returned merchandize, to conduct formal evaluation of advertisingeffectiveness, and to review their sales-forces reports.The negative attitude of some companies towards the application ofmarketing techniques control for their operations as pointed in one of the majorfactors that stimulated to researcher to embark on this study. The ideas was to findout whether Enemite Limited as a roofing sheet manufacturing company based inEnugu applies the concept of marketing control in its operation and the findings ofthe study to make some recommendations.1.3 OBJECTIVES OF THE STUDYThe researcher work was embarked upon to achieve the following objectivei. To investigate to what extent manufacturing firm time formal plans for theiractivities.ii. To determine whether the application of marketing control has any effect onthe achievement of the corporate goals and objectives of their organization15iii. To find out the specific area where the application of marketing control arenecessary.iv. To determine the various marketing control techniques available in theircompany.v. To determine whether the application of marketing control techniquesenhance a firm’s competitive position.vi. To ascertain the most frequently used marketing control techniques amongmanufacturing firms.vii. To make recommendation based on the findings of the researcher work thatwill ensure improved productivity and efficiency.1.4 RESEARCH QUESTIONSThe following research question is formulated by the researcher in linewith the objective of the study. The researcher questions includes1. To what extent has manufacturing firm made formals plans for theactivities?2. What effect has the application of the marketing control on the achievementof the corporate goals and objectives of the manufacturing firm?163. In what specific areas do your companies apply marketing control?4. What are various techniques used by the manufacturing firm in themarketing control activities?5. In what ways can the application of marketing control techniques enhance afirms in the manufacturing firms?6. What are the most frequently used marketing control techniques used by themanufacturing firms1. 5 SIGNIFICANCES OF THE STUDYThe main purposes of this study is to investigate the application ofmarketing control techniques in manufacturing firms in Enugu east localgovernment area and determine whether it’s one is prevalent among firms. Thestudy will also attempt to find out it control techniques which will be madebetween the firms based on their types and size defined by the annual sale level orturnover. Information generated in this study will be immensely helpful tomarketing executives of Emenite Limited Enugu in the control of marketingprogrammers in terms of sales goal and objectives, cost and the exploitation ofopportunities available, marketing manager should be able to check their basicsassumptions about performance.17Furthermore marketing manager will be in a position to determine problemsarea which would have been submerged and this proffer solution that will improveperformances. It will also benefit the researcher as it is a partial fulfillment for theaward of an ordinary b.sc degree in the field of study. It has also added to theexisting literature in the field.1.6 SCOPE OF THE STUDYThe scope of the study is the research boundary emphasis is laid on theapplication of marketing control techniques in manufacturing firms in Enugu eastlocal government area with a view of finding out how this concept has beenapplied’ it has on productivity. And so on. The scope of the study is limited tomanufacturing firms in Enugu east local government area; especially EmeniteLimited a leading roofing sheet in manufacturing firms.1. 7 LIMITATION OF THE STUDYHardly would a research study be concluded without the constraints in acountry such as our where bureaucracy and redtaplism act as constraints in theflow of information, and where there is inaccuracy of constraint related to the datasystem would includes– Low quality data and inadequate recording devices18– Lack of standardization in data recording and formats– Lack of incentives and motivations– Budgetary limitation– Privacy of information consideration– Inadequate data collection and handling procedures.