Home Project-material ASSESSMENT OF ADMINISTRATIVE COMMUNICATION SKILLS APPLIED BY PRINCIPALS OF SCHOOLS OF NURSING IN THE SOUTH EAST ZONE OF NIGERIA

ASSESSMENT OF ADMINISTRATIVE COMMUNICATION SKILLS APPLIED BY PRINCIPALS OF SCHOOLS OF NURSING IN THE SOUTH EAST ZONE OF NIGERIA

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Abstract

Principals of schools of nursing are confronted with situations that involve a lot of communication.The aim of the study therefore was to assess the administrative communication skills of principals of schools of nursing in the South East Zone of Nigeria. Five research questions and 10 null hypotheses guided the study. A descriptive survey was adopted for the study and the 16 principals and 166 regular teachers in the 16 Schools of Nursing in the zone were used for the study, hence, no sampling. The instrument for data collection was questionnaire. The instrument was validated and found reliable following the reliability test using Pearson Product Moment Correlation Coefficient. The reliability co-efficient on the principals questionnaire recorded 0.82 showing high internal consistency and that of the teachers recorded 0.94. The instrument was administered to the respondents directly. The data generated from the research questions were analysed using mean, while the null hypotheses we

CHAPTER ONE

INTRODUCTION

Background of the Study

Principals of schools of nursing are confronted with situations that involve

a lot of communication. How effective they become depends largely on their

ability to apply the appropriate communication skills in their daily interaction

with people. Coordinating the efforts of people towards the achievement of

objectives and goals in any establishment has administrative communication

skills as its main trust. Without communication there will be no good

organization. According to Adewale (2001), organization requires understanding

if it should achieve its goal. The office of the principal as the nerve centre of the

establishment deals with communication extensively. The aim of

communication is much more than the mere transmission of ideas, it must result

in the transmission of meaning that leads to action/s. Communication is a

complex process as it involves all the senses, experiences, emotions and

intelligence of people ( Beniger & Gusek, 1995). In fact, it is the totality of all

the things that one person does to create understanding in the mind of another

person.

2The primary aim in school administration is the improvement of teaching

and learning process. Therefore, all the activities and efforts of the school must

be tailored towards employing adequate communication techniques. In order

that the school administrator achieves this, he or she must inevitably interact

with various groups and individuals within the school, community and with

people outside the school utilizing desired communication competence and

skills. It is likely that the rampant cases of unrest recorded in many schools of

nursing in the South East Zone may be blamed on the principals who may not

have addressed adequately, the various cases ranging from increased pressure

for candidates seeking for admission, to failure of Nursing and Midwifery

Council of Nigeria (N&MCN) to index all students presented to them.

According to Obi (2003), the principals must communicate effectively with their

subbordinates and students as well as the School Board ,and the appropriate

State and National Agencies. Chinweuba (2004) also asserts that the school

administrator must work with the Parents Teachers Association (P.T.A) and the

Alumni so as to make remarkable impact in the running of the school. The

administrator’s programmes and policies are often influenced by these people or

3group with whom he/she is in constant interaction with just as his/her

administrative decisions affect them.They therefore need to be carried along.

For effective administration of establishments, communication is central

and a sine qua non. Hence, in the absence of effective application of

organisational communication, a vagary of individualistic and personal goals

may most likely mar the organisational objectives. This will inevitably result to

stagnation of activities of the teaching-learning process and reduced school tone

with resultant poor academic performance of both the students and the school.

Some schools in the South East zone have been sanctioned by placing embago

on their students intake because they failed to communicate effectively the

accreditation requriements to their respective propriators and concerned bodies.

Moris (1984) sees the principal as one occupying a very important

position in the school and who most of the time, has his/her mind brimming over

with ideas, questions, solutions, directives and plans. For the principal to be able

to communicate these ideas, directives and solutions, she/he must be familiar

with the basic communication skills so as to interact meaningfuly with every

body. Strother (1983) and Walker (1990) maintain that communication skills of

principals have been well documented as key to their success as administrators.

4It is disheartening that some principals lack the most essential skills that would

make them effective communicators. Such principals in the South East zone ,

hardly pay attention when someone is speaking and are often impatient with

people that have difficulty expressing themselves. Hence, this category of

principals draw conclusion before thier interactant/s could land.This attitude is

simply unacceptable and is detastable to many people. The principals need to

be aware of how they are perceived by others. It is very necessary that the

principals become aware of their verbal and non-verbal communication and

realize that their approach towards communication should be situational holding

others in contemplation each time.

Adequate application of communication skills are imperative for

decision-making. The administrator that worth his salt should be able to define

problems, generate and evaluate alternative courses of action, implement

decisions, control and evaluate results formatively and summatively using the

right communication skills. The principal is the Chief Executive of the nursing

school and according to Ezeocha (1990) the principal is defined as the man in

the middle because she/he has to interact with all and sundry on a daily basis-

the staff, students, parents, benefactors, community and the state, national and

5international officers of the system in question. The principal also interacts with

public and private organizations as well as law enforcement agencies. In all

these interactions, the principal has to establish rapport with all to promote

conducive atmospher necessary for effective communication.

The principal is expected to maintain a school climate conducive to

students’ achievement and learning, school growth, in addition to overseeing the

enforcement of school rules and regulations, as well as the meting out of

disciplinary measures when indicated (Ukeje, Nwagbara & Okorie,1992). Ani

(1999) maintains that students these days demand more careful handling while

Akubue (1997) aptly remarks that a good administrator should be able to

communicate with the students in any of their swinging moods. Each of the

situations, he argues, will necessitate the use of effective communication skills

like selection of adequate verbal or documented responses that can help defuse a

tense interaction or situation. The tone of voice set in each communication

situation goes a long way to establish the feeling for the entire institution and its

environment (Kelley, 1980). Some principals do not seem to realize that a

frustrated teacher who is having difficulty controlling his/her class will need a

6different approach from an irate parent who storms the office demanding an

explanation why his/her son/daughter has been suspended or expelled.

The principal should always bear in mind that the school is part and parcel

of the community where it is located and so should endeavour to engender an

amicable rapport between the school and the community. The ugly incidence

that took place in one of the schools in Imo state betrays the principal’s poor

rapport with the locality. Communication with the Board of Governors,

Academic Advisory Board, P.T.A., Alumni and community leaders should be

open and cordial if an administrator wishes to make a significant impact in the

school as a whole. The activities of the indigens of one of the schools in

Anambra state during the accreditation exercise by N&MCN is rather

commendable. The community came to the assistance of the school because they

are often carried along in most of the happenings of the school.

Therefore, the principal’s manner of transmitting information is of

paramount importance. It matters a lot not only what a principal says but how

he/she says it (Akubue, 1997). In the school, information transmission has been

hampered by prejudice and bias emanating from the manner of transmission. If a

school administrator fails to control his/her emotions, language becomes a

7vehicle of aggression and vindictiveness leading to a highly charged

atmosphere, which affects adversely the teaching and learning process.

Dimbleby and Burton, (1992) assert that the need to control ones’ networks in

school cannot be over emphasized. The principal does not necessarily have to

follow the bureaucratic chain of command but can make use of the more

effective methods or channels of communication for a particular situation.

Ikediugwu (2001) observes that the delay resulting from towing the long line of

bureaucratic chain leads to backdating of documents, which unfortunately is

prevalent in the educational system, and nursing education cannot be an

exception. In like manner, deadline is a common reference and the existence of

so many of them to be met by administrators, teachers, and others create time

pressures and constraints that affect communication negatively (Middlemist &

Hitt, 1981).

The number of people to communicate with at a time will most likely

determine the extent or degree of use of the various communication skills. For

instance, Meier (1996), as if in favour of small group says that small school size

encourages teacher innovation and student participation, resulting in greater

commitment for both groups. However, some principals do not believe that

8number of students has anything to do with effectiveness in application of

communication skills. The alarming rate with which they overshoot the

approved quota per session betrays their belief.

However, the increasing number of students seeking enrolment into

schools of nursing presently, compels some erring principals in the South East

zone to admit as many as 500 to 700 students in a class despite the N&MCN’s

(N&MCN, 2004) stipulation of 50 students per session. Most of these students

end up spending six to seven years in the school because the Nursing Council

indexes only 50 students per school per session. The above situations obviously

breed discontent and could make it difficult for the principals to reach every

section of the school and interact on one to one basis with all. The principals in

such a situation find it difficult to pay attention when subbordinates or visitors

are speaking, respond in a more cautious ways to issues and give feedbacks

based on content and context of the subject under discussion. This is

compounded by the general observation that some principals in the schools of

nursing in the South East zone lack the competence to organize their thoughts

accurately and succinctly and to select appropriate alternative courses of action,

implement decisions, control and evaluate results formatively and summatively.

9There is also the problem of students’ poor acquisition of the expected

skills when the number of students is such that supervision and control at

clinical demonstration is difficult owing to inadequate space to accommodate

the alarming number. A reasonable school size would make that application

easier. This goes to agree with the opinion of Bedeian (1980) and Betts (1981)

that the larger the organization, the less the likelihood of effective application of

communication skills owing to large number of teachers, students and others to

be reached. The problem with the above situation is that with utter disregard to

the policy on students’ intake, inexperienced principals may be so deluged with

pressure being mounted on them for admissions, mis-information and data that

they can neither absorb, reason nor respond to all objectively, and so they

simply screen out majority of the messages and consequently attend to them

half-harzardly. Nevertheless, some of the experienced schools of nursing

administrators in the zone have developed over the years good and stable

communication skills, thereby being able to confront difficult people and

problem situations in a more positive and constructive manner (Hendricks,

1989).

10The administrator should be able to define feelings of happiness, anger,

displeasure, confidence and fear (Moorhead & Griff, 2001). This is only

possible where the principals are able to apply communication skills

appropriately and as situation demands. A Problem ensues if the school head

fails to know that she is communicating principally for information sharing

through which the institutional goals are defined and members given sense of

purpose and direction (Dostal, 2007).

Adequate assessment of the principals’ application of communicative

behaviours is imperative in this study. Assessment according to Oxford

Advanced Learners Dictionary is an opinion or a judgement about something

that has been thought about very carefully. According to Dossey, Guzzette and

Kenner (1992), assessment is a logical, systematic and ordered collection of data

used to evaluate a given phenomenon. Watson (2005) asserts that assessment

underpins the traditional careful planning approach of any process. All good

implementation starts with assessment which is a continuous process of

collection of data about peoples’ responses and concerns. In assessing, the

ACSP of nursing schools in the South East zone, the researcher was very

11objective, noting things the way they are and checking their relevance to the

entire study aimed at fulfilling the vital need of the study.Statement of the Problem

In any organization, like educational institution, where poor

communication exists, a lot of problems are generated for the administrator and

the entire system as a whole (Betts, 1981 & Obi, 1997). The principal, to reach

his/her audience, is ideally expected to be competent and skilful in

communication as he/she relates with all levels of groups and individuals.

Unfortunately, some principals exercise authoritarian type of leadership more

often, such principals tend to engage only in downward process of

communication; taking decisions alone, disregarding subordinates’ viewpoints

and scaring people away by their aloofness and superior airs which militates

against effective application of communication skills. When effective

communication is absent, the institutional goals and objectives would be

reduced to individualistic and personal goals governed by undue sentiments and

individual whims and caprices, characterized by poor feedback mechanism

which makes coordination of peoples’ efforts towards achieving organizational

12goal and objectives, an uphill task.

The above inevitably results to stagnation of activities of the teaching-

learning process with reduced school tone as the principals become too

authoritarian. They utilize classical mode of administration and so arrange

schedules that mandate who is supposed to be where and doing what. They

ensure tight control over financial supply and dictate the curricula, goals and

means (Barth, 1991). According to Okeke (2004), most principals fall short of

the desired competence and skills and so communication gap of one form or the

other is created. In a situation where neither the teachers nor the students are

carried along, there is bound to be disorder and chaos. The principals stay in

their offices flouting the super-ordinates directives, for instance, some principals

exceed the admission quota by having as many as 500-700 students per session

thereby neglecting organisational regulations. It becomes impossible for such

principals to interact with the students effectively. Such principals are rather said

to be scaring people with their superior airs, dictating and circulating

programme of events and even the time table without involving those earlier

assigned with those responsibilities. The above action/s would invariably result

13to negative attitudinal changes of many of the staff which quickly spreads over

to the students.

In such a scenario, some staff members may decide to sabotage the efforts

of the principal. Supervision and control of staff and students would be in

jeopardy and there would be gross ineffectiveness, reduced school tone with

resultant lawlessness and poor school performance. This kind of situation easily

creates gullible gap and gives room to click formation by the staff members

leading to unwholesome behaviour of one form or the other as have been

recorded in some schools of nursing within the South East zone. This could have

been the reason for the numerous cases of quarels, petitions and counter

pertitions between the tutors, students, parents, communities , and their

principals.

Hence, the problem of this study is, to what extent do principals of

nursing schools apply the various communication skills in thier schools?

Therefore, the need to assess the application of the administrative

communication skills of principals of schools of nursing became imperative so

as to find out the real situation in the communication skills applied by the

principals by ascertaining their level of listening skills, if they are able to resist

14dominating discussion with others, pay attention when someone is speaking,

centre attention on the content of speech, exercise patience and give fair hearing

to all parties. Again, whether they observe non-verbal cues of others, give non

verbal messages/ signs that can be easily understood. To determine if they are

able to choose suitable environment when addressing subordinates with well

articulated ideas and feelings, concisely and briefly, choosing words naturally

followed with a summary. In addition, to ascertain whether they apply adequate

writing skills-by collecting needed information, reviewing draft for style,

purpose and audience before writing, organize routine for working on incoming

correspondence, prepare agenda and circulate minutes of meeting to paticipants

with well outlined ideas. Lastly, to observe their feedback skills, such as

insisting on feedback on circulated memos, working with deadlines, assuring

others that their inputs are valued and so encourage participants through

questioning without responding untactfully to emotion ladden situations but

acknowledges and respond to feedbacks positively, giving corrections to others

constructively before drawing conclusion/s, write reports to parents about their

wards for necessary recommendations and for improved communication by the

school principals.

15Purpose of the Study

The main purpose of this study was to assess the administrative

communication skills applied by the principals of nursing schools in the South

East zone of Nigeria. Specifically, the study was designed to achieve the

understated objectives:

1. ascertain the extent of the application of listening communication skills by

principals of Nursing Schools in the South East Zone of Nigeria;

2. determine the extent of application of non-verbal communication skills by

principals of Nursing Schools;

3. ascertain the extent to which principals of Nursing Schools in the South

East zone apply oral communication skills;

4. determine the extent to which principals of Nursing Schools apply written

communication skills;

5. determine the extent of application of feedback communication skills by

principals of Nursing Schools;

6. ascertain whether principals’application of administrative communication

skills differ due to the status of the respondents; and

167. ascertain whether application of administrative communication skills by

the principals differ due to the school size.Significance of the Study

The study on the assessment of the administrative communication skills of

principals will generally benefit many persons and groups of people. These

include principals of schools, supervisors, Management Boards, N&MCN, other

health institutions, staff and student nurses at large.

The result of this study will help generate valid data for adequate

assessment of the principals. The feedback value of the administrative

communication skills for principals will help them in making modifications

where they are deficient for improved performance via quality interaction with

all and sundry. The implications of the study will serve as a guide for self

monitoring of both the principals and prospective administrators of nursing

schools in the South East zone and those in Nigeria as a whole.

The study will inform in-service training of principals at state, zonal and

national levels of the N&MCN so that the incumbent and prospective principals

can learn and imbibe the skills even before assuming office. From the result of

17this study, the Council’s officials will be able to see how far the Council’s

directive on adequate communication competence has been adhered to by

principals of nursing schools. Based on the findings, they may deem it necessary

to put more machinery in motion to ensure that principals exhibit the desired

communicative behaviour patterns. Hence, the effect of job experience and

population of students on the principals’ responses on the items of the

administrative communication skills (ACS) will guide the N&MCN on how to

develop, structure and organize administrative communication skills workshop

programs in order to derive maximum benefit for the various categories of

school principals in Nigeria. More importantly, given the findings of the study,

the N&MCN will be compelled to increase students’ intake per school per

session by 50%/1oo%.

The result of the study on administrative communication skills will be

used by Board of Management during recruitment and selection of potential

principals. The Board of Governors and all relevant authorities in the institutions

could use the reliable information resulting from the study in taking decision

about principals who will be promoted or need in-service training to update their

communicative and professional skills.

18The result of the study could serve as a dependable and valid yard-stick

for assessing principals of nursing schools by supervisors and also form a

measuring guide for assessing the principals’ credibility and ability to exhibit

the necessary communication competence expected of their cadre.

The result of this study will also sensitize the teachers and students of

Educational Management and Policy who are prospective education managers

on the need to ensure adequate communication competence in their day to day

running of schools for maximum efficiency and effectiveness.

The result of this study will be useful to other health institutions such as

schools of midwifery, psychiatric nursing and all post-basic nursing

schools/colleges. The prospective and current students will benefit immensely

from the findings of the study in the sense that all educational endeavours are

aimed at enhancing meaningful learning among the students. The improved

manner of passing and obtaining information from the students will surely affect

them positively. They will improve in their manner of interaction with

colleagues, clients/patients subsequently thereby improving the image of the

profession.

19Consequently, the respective parents/guardians of these students will

benefit when their wards are given quality communicative treatment.

Invariably,there will be satisfactory academic standard in the schools with

consequent elevation of professional and academic competence of the products

of the schools. This situation will obviously go a long way in improving on the

services rendered tohealthcare consumers and the general public as improved

communication seriously promotes the ability to establish rapport with clients

and patients, and enhances professional image of the nurses to a greater extent.Scope of the Study

The study focused on the assessment of administrative communication

skills of principals of schools of nursing in the South East zone of Nigeria. The

study is delimited to five aspects of communication skills, namely: oral

communication skills; non-verbal communication skills; written communication

skills; listening communication skills, and, feedback communication skills.

Hughes and Ubben (1994) opine that effective communication embraces all the

above aspects. The scope of the study also covers the school size.

Research Questions The following research questions guided the study:

201) To what extent do principals of nursing schools apply listening

communication skills?

2) To what extent do the principals apply non-verbal communication skills in

nursing schools?

3) What is the extent of the application of oral communication skills by

principals of nursing schools?

4) To what extent do principals apply written communication skills in nursing

schools?

5) To what extent do principals of nursing schools apply feedback skills in

their communication?Hypotheses

The following hypotheses were formulated and tested at 0.05 level of

significance:

1. There is no significant difference in the mean scores of principals and

teachers on the extent nursing school principals apply listening

communication skills.

212. The mean scores of principals and teachers do not differ significantly on the

extent nursing school principals apply non-verbal communication skills.

3. There is no significant difference in the mean scores of principals and

teachers on the extent nursing school principals apply oral communication

skills.

4. There is no significant difference in the mean scores of principals and

teachers on the extent nursing school principals apply written

communication skills.

5. The mean scores of principals and teachers on the extent nursing school

principals apply feedback communication skills do not differ significantly.

6. The mean scores of the respondents on the extent nursing school principals

apply listening communication skills do not differ significantly based on

school size.

7. The mean scores of the respondents from small and large schools do not

differ significantly on the extent principals apply non-verbal

communication skills.

228. There is no significant difference in the mean scores of the respondents on

the extent nursing school principals apply oral communication skills based

on school size.

9. The mean scores of the respondents from small and large nursing schools

do not differ significantly on the extent principals apply written

communication skills.

10. There is no significant difference in the mean scores of the respondents

from small and large nursing schools on the extent principals apply

feedback communication skills.


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