PROPOSAL
DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES
Deposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria.
In purpose of this study is to examine the growth of banking services and to analysis the marketing effect and the extent to which marketing can improve the efficiency of services in the first bank of Nigeria plc.
The way of implementing marketing services and the extent to which these services meet, the customers satisfaction. The differences between marketing in bnaks, marketing customers or industrial goods and manufacturing organization. And the extend to which first bank market its services in terms of employing market techniques to mobilizes the customers, increase patronage and improving efficiency and effectiveness of their operations.
This research work can be groups into five chapter
Chapter one: It deals with the introduction, statement of general study, objectives of the study, scope and limitation of the study, significance of study brief history of first Bank and definition of terms.
Chapter two: will treat literature review, historical development of banking in nigeria, emergence of first bank of nigeria, what is marketing, the marketing mix, marketing function in commercial banks challenges of marketing and funds mobilization, public relations, selling, standard of services, services offered by first bank plc, and difference between marketing services and marketing of other consumer or industrial product.
Chapter three: it deal with the research methodology, research population, sampling techniques, statistical techniques employed, validity and reliability.
Chapter four: It contain the data presentation and analysis and summary of findings
Chapter five: will discuss the summary, conclusion and recommendation
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TABLE OF CONTENTS
CHAPTER ONE
CHAPTER TWO
CHAPTER THREE
CHAPTER FOUR
CHAPTER FIVE