CHAPTER ONE
INTRODUCTION
1.1               Background of the study
Chapter one introduces the research work and the problem definition of the research, and to know the aim of this research work, research justification tells us why it is important to research on this topic; it also covers areas like scope and limitation of study which entails the boundary of this work. Definition of terms gives summarize what each chapter entails.1.2  Problem definition
This research work was undertaken to uncover some of the problems with conventional sales forecasting management systems where an accountant has to calculate using a specific sales model formula in forecasting on a regular basis. Using these conventional method pose lots of constraint on sales forecasting as it takes lots of time forecasting using which ever model is adopted by the sales manager or accountant or financial adviser.          Sales forecasting is the process of estimating future sales. Accurate sales forecasting enable companies to make informed business decisions and predict short term and long term performance. Companies can base their forecasts on past sales data, industry-wide comparisons and economic trends. It is easier for established companies to predict future sales based on years of past business data, newly founded companies have to base their forecast on less verified information such as market research and competitive intelligence to forecast their future business. Sales forecasting gives insight into how a company should manage its work-force, cash-flow and resources in addition to helping a company allocate its internal resources effectively, predictive sales data is important for business when looking to acquire investment capital. Sales forecasting allows companies to: - Predict achievable sales revenue - Efficiently allocate resources - Plan for future growth  Accurately forecasting sales and building a sales plan can help to avoid unforeseen cash flow problems and manage production, staff and financing needs more effectively. Armed with this information, you can rapidly identify problems and opportunities and do something quickly about them.