Although an enormous body of literature has emerged concerning the nexus between corporate
social responsibility and profitability, actual empirical research designed to test the multitude of
definitions, propositions, concepts and theories that have been advanced has produced mix
results. In addition, much of the research done in the area has been incomplete and simplistic in
methodology and epistemology. Many of the methodological quagmires in studying the nexus
between corporate social responsibility and profitability stem from the fluid nature of the subject.
With the increased concentration on the corporate social responsibility, firms are not only
required to focus narrowly on generating profit returns for shareholders, but also asked to take
responsibility for firms‘ other stakeholders. Hence, both having a decent social responsibility
performance and adding profitability is significant for companies to achieve sustainable success
in the long-term. This study th
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