Abstract
The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carry out a research work on the subject matter, the research started by introducing the subject matter in chapter one, background of the study, objectives of the study, research question, statement of the problem the significance of the study was also highlighted in this chapter. The researcher reviewed the work of different authors in the chapter two, the concept of cooperative, meaning of agricultural cooperative, the impact of agricultural marketing cooperative on sales promotion, the role of agricultural cooperative improving the intensive at farming activities. The researcher discussed the method of gathering data, the data gathered were analyzed in chapter four. Lastly, the researcher draw a summary of findings, conclusion in chapter five and made some recommendations among which the researcher recommended that dishonest leadership should be discourage
CHAPTER ONE
INTRODUCTION
1.1   ÂÂÂ
Background
of the Study
The need of
Agricultural marketing arises with the production of excess, over and above
consumption (Kempner, 2016). This is related to the concept of marketable
surplus which is defined as the proportion of the total output for example oil
palm products available for sale after satisfying the producer. Consumption
seed for next seasons planting (Jongur & Ahmed, 2008). There is however, an
exemption in this concept; as certain agricultural commodities are produced for
meeting specific population need, this oil palm is widely grown in the Southern
part of the country, transported and sold to the people of the Northern part of
the country who relish the commodity. Marketing bridge the gap between
production and consumption. It brings together the impersonal forces of supply
and demand in respective of where the market is located. Therefore, one is involving
in marketing whether one grows yam, sells the tubers or process to yam flour
and sell it to the village or town market in the Southern part of the country
or receives supplies of grains, onions from the North (Asiabaka, 2008).
Marketing
Cooperatives are found in Nigeria to be performing unique functions towards the
development of Nigeria economic activities cooperative marketing could be a
dynamic force in the process of economic development takes place, the marketing
system is expected to extend some influence on the social, political and
economic sphere of the society. This fact was supported by the World Bank
report of 1954 that ‘the cooperative movement can provide a valuable
organizational basis for agricultural development’ marketing cooperative which
also serves as auxiliary cooperative (Basorun & Olakulehin, 2007).
All must
satisfy the owners who have established it, the process of doing this by
achieving the cooperative goals then the society is buying the owners want
respectively. All together now brand types of cooperative societies have
marketing function for its major operational guide.