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SOCIAL MEDIA ENTREPRENEURSHIP AS A TOOL FOR ECONOMIC DEVELOPMENT

Dept: MEDIA MANAGEMENT File: Word(doc) Chapters: 1-5 Views: 24

Abstract

This study examines the use of social media tools; Facebook and Whatsapp - and how they support economic development. Hinged on the Diffusion of Innovations and Technological Acceptance Models, it uses descriptive survey research design, the questionnaire instrument will be used. The preponderance of Whatsapp usage, leading to greater market accessibility and enhanced customer relations. These outcomes have significant effects on the development of the economy. In spite of the potentials for increased visibility of the different interactive social platforms, many business owners are oblivious of their existence! They would need to be enlightened about the usage of social media as a component of their economic growth strategy.

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

The influence of social media is becoming visible by the day but in Nigeria, many businesses use Facebook and Whatsapp for social interactions and interpersonal communication unmindful or oblivious of their potentials as tools for economic development. Obviously, it was the advent of the internet that “brought with it the reality of social media”. (Jagongo et al. 2013) affirm that social media enable business ventures to communicate with their customers mutually. The authors argue that social media networks can assist small business to manage relationships with customers through robust marketing, innovative communication and supply channels, improved selling of custom-made products, technical support and online interactive community. The country


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