CHAPTER ONE
INTRODUCTION
1.1 Background to the Study The influence of social media is becoming visible by the day but in Nigeria, many businesses use Facebook and Whatsapp for social interactions and interpersonal communication unmindful or oblivious of their potentials as tools for economic development. Obviously, it was the advent of the internet that “brought with it the reality of social mediaâ€ÂÂ. (Jagongo et al. 2013) affirm that social media enable business ventures to communicate with their customers mutually. The authors argue that social media networks can assist small business to manage relationships with customers through robust marketing, innovative communication and supply channels, improved selling of custom-made products, technical support and online interactive community. The country