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STAFF MOTIVATION AND ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF ZENITH BANK PLC, AWKA)

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Abstract

This research identified the relationship of improved staff performance and organizational achievement beyond targets among the employees of Zenith Bank Plc, Awka. Staff motivation (independent variable) leads to “improved” staff performance (dependent variable) with either negative or positive results depending on the staff perception of equity and inequity rewards. The study discovered that integrative management styles and contingent leadership measures are vital for effective functioning of the organization. These were attained using a sample of 45 respondents (25 senior staff and 20 junior staff) of the organization using stratified probability sampling technique. The primary and secondary sources of data used in the study were validated on face and content value and were analyzed using Chi-square tools. The findings of this study revealed that all employees of the Bank are motivated by monetary incentives and that there is a significant relationship between staff
1.1 CONCEPTUAL FRAMEWORK

The conceptual framework adopted for the analysis of

the study is drawn from Fredrick Hertzberg’s “Two factor or

Hygiene Maintenance Theory of Motivation”.

The assumptions of the theory are that need

satisfaction and motivational effects of these satisfactions

are embedded on intrinsic and extrinsic factors. The

intrinsic factors are tagged motivators or satisfiers and

involve elements like recognition, work itself (achievements),

responsibility and individual growth. Conversely, the

extrinsic factors called dissatisfiers or hygiene factors

involves salary (money), organizational policy, promotion,

supervisor-subordinate relationship and working condition

are seen as having almost no impact in improving job

satisfaction hence they motivate insignificantly.

However the presence of the satisfiers motivates the

staff and vice versa while the presence of dissatisfiers

neither decrease motivation nor increase it, but may affect

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staff job satisfaction. (Onwuchekwa, 1995:131-132 and NIM

Chartered, p.15)

The theory is adopted because it is able to capture the

scenario in the organization where money reward is

prevalent.

1.2 BACKGROUND OF THE RESEARCH PROBLEM

Management of business organizations are tasked with

the major function of utilizing human and material

resources in the attainment of organizational goals.

Leadership style in business organizations, particularly

financial institutions, which abinitio is human-faced is

faced with the challenged of satisfying customer’s interest

as well as the attainment of organizational objectives of

profit and staff welfare.

However, the spontaneous growth and challenges

resulting from the recapitalization twisted management style

and ideology from human relations theory towards scientific

or machine theory, not only in the organization of study, but

also in some growing business organizations. The

consequence of this is the near neglect of staff motivations.

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Management thinking is that since staff is highly paid, they

ought to devote their entire life in the service of the

organization. Workers are thereby treated more as tools that

could be used and dumped at the whims of management.

This is visible in terms of heavy work load or

assignment of untenable targets. When these demands are

not met, job security of the staff is threatened.

The thesis of the equity theory of motivation used for

analysis shows that motivation ought to be balanced when

applied, so as to be relevant to its purpose. This is because

over-reward or under-rewards result to inequity and

consequently, the failure of the essence of motivation.

Moreover, a factor may play an important role in

determining the inter-relationship between motivation and

increased productivity. Such factors like providing

opportunity for personal need fulfillment (i.e. reward

opportunities) to each worker in a way that encourages his

or her productivity for the organizational. A worker is

motivated by opportunities to achieve and satisfy unfulfilled

needs, the perceived opportunities is seen as incentive and

personalized motivator.

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It is pertinent to state that it is the misapplication of

these salient motivators that necessitates a study of this

nature to serve across various business organizations.

1.3 STATEMENT OF PROBLEM

The statement of problem in this study is to

investigate and find out if employee or staff motivation

improves organizational performance. On the basis of the

information from this study, some recommendations will be

made on staff motivation and organizational performance.

1.4 OBJECTIVES OF THE STUDY

The objectives of the study are:

1. To create information about employee motivation

and organizational performance.

2. To find out if motivation improves employee

performance.

3. To find out if motivation improves organizational

performance.

4. To find out the impact of incentives on

organizational performance.

5

5. To make suggestion on how to improve employee

motivation and organizational performance.

1.5 HYPOTHESES FOR THE STUDY

Hypothesis I

Monetary incentives have no impact on employee

motivation.

Hypothesis II

There is no significant relationship between staff motivation

and organizational performance.

Hypothesis III

There is no significant relationship between employee

motivation and individual employee productivity in the

organization.

1.6 SIGNIFICANCE OF THE STUDY

The importances to be derived from the study are as

follows:

a. It will serve as a source of reference for future

researchers.

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b. It will guide management of business organizations in

proper selection of equitable motivational options that

will spur staff towards higher performance.

c. Business organizations and their customers will

benefit from the improved performance of staff duly

motivated.

1.7 MOTIVATION FOR THE STUDY

The propelling interest for the study is to find the

causes of job dissatisfaction and poor performance among

staff of business organizations.

1.8 FORMAT FOR THE STUDY

This study was structured into six chapters for easy

analysis and comprehension. Chapter one deals with

introduction, theoretical framework, problem statement,

objective of study, hypothesis and significance of study as

well as definition of terms.

In chapter two, thesis of related literature were

reviewed. Items like motivation, elements of an organization,

concept of management, and concept of personnel

management are treated. Also analyzed are motivating

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factors for improved staff performance, and finally,

application of motivating factors towards higher

performance of business organizations.

Chapter three dealt with methodology, design, sample

and sampling techniques, population of study, area of

study, instrumentation and instrument for data collection.

Chapter four tackled data presentation and analysis while

chapter five discussed findings. Finally, chapter six makes a

summary of findings, conclusion and recommendations.

1.9 DEFINITION OF TERMS

The following terms were defined in the context of their

relevance to the study.

Motivation: The act of stimulating or causing someone

to behave better than previous performances.

Training: The process of preparing workers for effective

and efficient job performance.

Development: The act or process of improving on the

existing skills of workers for higher performance of jobs.

Job Satisfaction: A feeling of pleasure due to

contentment from conditions of work.

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Job Dissatisfaction: A feeling of displeasure due to

discontentment from conditions of work .

Basic Needs: The requirements for clothing, food, and

shelter due to their relevance to life sustenance.

Higher Order Needs: The requirements for esteem, social

belongingness and self actualization which are secondary to

life sustenance.

Productivity: Efficiency in creation of goods and services

compared in terms of time, human and materials resources.

Over-reward: Compensation of staff above his input –output

ratio.

Under-rewards: Compensation of staff below his input –

output relations.

Equitable Rewards: Compensation of staff in equal ratio of

input –output relations.

Job Input: The contribution of staff service towards

Production.

Job Output: The result of the contribution of staff services

towards production


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