INTRODUCTION
Advertising has been as any paid form of non-personal presentation and promotion of ideas, goods and services. The root of advertising is used mostly by private enterprise, a wide range of other organization agencies uses it. Advertising is a good way to inform, persuade and convince the consumer to show a positive reflection on the goods being advertised. Different organization handled advertising in different ways. In small companies, advertising might be handled some sales departments whose job is to set the advertising budget. Work with advertising agency and handled direct mail, advertising for some companies particularly those that market beverages, advertising serves as the major or main communication tools. A major advantages of advertising is that the message reaches large number of people. Advertising message is transmitted to the target audience through communication channels such as television, radio, newspaper, magazines etc. advertising does not any serves the purpose of selling products and services but also promotion of company images.
Marketing communication is attempt by a firm to influence the behavior of market for its production or services. A marketer who develops product or service and then sits back and expects miracle to happen usually find out that not much does happen. The firm need to tell its story that is, it must communication with its potential customers. Advertising refers to non-personal communication in measured media. The measured media include television, radio, newspaper magazines and other outdoor display, sale promotion cover the wide range of activities not compassed in personal selling or advertising rebates. Compounding prices of packs, bonus packs, sampling premiums, point of purchase material, trade allowance, sale and dealers incentives , trade show and exhibitions. Consumers education and demonstration. The rate of communication in the marketing mix of an individual company depend on the type of production, the nature of the market and numerous, factors wide variation of the effectiveness in the use of difference among industries and companies in expenditures. We should all Note; that some form of advertising has probably existed since the development of the exchange process. Most of the early advertisement was void.
About Rc Plc
Royal Crown Cola was born from the efforts of a young pharmacist in Columbus, Georgia, USA in 1905. After a disagreement with a local soda bottler, Claud A. Hatcher began creating his own soft drinks. Never in his wildest dreams could he have imagined that his experiments would become an American icon affectionately nicknamed RC Cola.
Unveiling a series of industry firsts – the first aluminium cans, 16oz bottlers, low-calorie and caffeine-free diet sodas – Royal Crown Cola maintained the same spirit of innovation established by its founder over a century ago and grew so successful it became a part of American popular culture featured in magazines, movies, and television shows.
Today, that same mindset personifies individuality and can be seen by looking no further than Royal Crown Cola International’s family of distinctive products. From the crisp satisfying taste of RC Cola…to the fresh and fruity burst of RCQ’s many diverse flavors…to our calorie defying yet delicious diet colas…we continue to build on our history of success by offering a wide array of products, reflecting the individuals who drink them.
Today, the increase in its dimension, achieving from the artistic to the commercial.
Since the second world war however advertising like so many other industries and companies has undergone a period of great change party due to rapid development in business technology but perhaps even more because of a growing feeling, on its own part. It needed a fuller and other authoritative involvement in its clients operations and the realizations that without a degree and more comprehensive understanding of all aspects of clients activities. It could not properly function in the modern climate.
1.2 STATEMENT OF THE PROBLEMS
It is very apparent that a lot of problems are facing Rc (Nig) Plc. Some of the problem are as follows:
The purpose of underlying all adverts is the increase awareness for any range of product involved. The primary objective of this study is to find out the impact of advertising in the marketing of beverages. A case study of Rc (Nig) Plc. Socially, the study is intended:
To determine whether advertising whether advertising has any reasonable impact on all overall sales of company’s product
To find out the consumer’s post purchase action is stimulated by the influence of advertising by the beverage firm increase its sales turnover.
To find out strategies for wining a new target audience for the beverage firm.
To determine whether advertising helps consumers to make a better and a reasonable purchased decision with the relevant information furnished by advertising.
To ascertain where advertising is a waste of money to the company.
This study on advertising will be meaningful and beneficial to Rc (Nig) Plc:
The question inherent on this study are stated as the quicker and out of researcher, the questions are:
This research work covered the entire area of Lagos metropolis. It was the consumer and relatives of polivita within Lagos metropolis that received the question. In a pilot study conducted before conducting the main research survey, 20 questions were being asked to consumer. In Lagos areas out of the question is:
Do you think that having heard or seen its advertisement message of the product (Polivita). You make a purchase of the new Polivita. 17 people answered yes while the remaining 3 people answered No. it was discovered that their percentage relationship are 75% for Yes and 15% for No. it is consideration of the problem stated above and objective of the study enumerated that the writer postpone the follow hypothesis.
It is necessary for the purpose of understanding this research work to define some of the likely used terms so as to assist the user to understand some term from researchers point of view